A brand without complexes, without taboos, without rules, only Jessica's ideas come true. GOI is a clothing brand created and designed by Jessica Goicoechea in  2019. "My style was not reflected with the majority of existing brands from this country. My style is more sexy and risky and it was difficult for me to find clothing that meets my needs , I found a market niche that was not covered, and GOI was born ”.

The collections are produced ethically and locally, respecting the processes with limited units promoting slow fashion and avoiding overstock.

GOI was born from passion, ambition, and the illusion of sharing daring fashion and feeling good with yourself.