AERIN BIKINI BOTTOM - GOI.COM

Story of GOI

GOI is a female-led swimwear brand celebrated for its sexy, confidence-boosting designs that empower women to feel bold and unstoppable. Founded by Jessica Goicoechea in Barcelona in 2019, GOI Swimwear has grown into an internationally recognized company. Our journey has included collaborations with iconic brand Playboy, and has been worn by Eva Longoria, Tini Stoessel, Emilia Mernes, Nicki Nicole, Valentina Zenere, Nathy Peluso, Rubi Rose, Ester Expósito, Georgina Rodríguez and many more.

From swimwear to ready-to-wear, GOI has expanded it's offerings to include a wide range of sultry, figure-flattering styles that are designed to make every woman feel her best.

At GOI we are dedicated to creating high-quality, sexy swimwear that not only empowers women but also aligns with sustainable fashion. Each piece is crafted from premium, recycled fabrics, offering both luxury and eco-consciousness. With a focus on local production, GOI Swimwear ensures that every product is meticulously designed to provide an exceptional fit, combining comfort with a bold, flattering style.

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Our Promise

From sleek, minimalistic cuts to daring, head-turning designs, GOI Swimwear delivers a collection that boosts confidence and enhances the natural beauty of every woman. The brand’s commitment to sustainability and thoughtful design makes each product a reflection of its values—empowering women while being mindful of the planet.

KENTA DRESS - GOI.COM

A message from our Founder

"Since the very beginning of GOI Swimwear, my mission has always been to create a brand that empowers women to feel their most confident and unstoppable in swimwear. I am deeply grateful for the trust and support from all of you, our incredible clients, which has allowed me to design pieces that challenge the norms and push the boundaries of this industry. Together, we will continue to lead the way in redefining what it means to be bold, innovative, and free-thinking in swimwear."

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