A brand without complexes, without taboos, without rules, only Jessica's ideas come true.
GOI is a clothing brand created and designed by Jessica Goicoechea in 2019. "My style was not reflected with the majority style of this country. It is more sexy and risky than usual and it was difficult for me to find brands that nationally meet my needs , I found a market niche that was not covered and GOI was born ”.
The collections are produced ethically and locally, respecting the processes with limited units promoting slow fashion and avoiding overstock.
GOI was born from passion, ambition, and the illusion of sharing daring fashion and feeling good with yourself.